Tobi Lütke

you and I, because we have teams.

If we need something researched, we have people we can email and they will research it for us and send us back a report.

And I think more people should have the ability to have something like this.

And frankly, sometimes it's just speed matters.

Getting something back in a minute actually allows you to... It might not be as good, but

you can then make modifications and ask it again and help yourself figure yourself out.

So I think it's all this stuff is pretty remarkable.

But yeah, it's where I am most excited about with AI right now is just, we see this.

So the thing I spend more time on than anything else at Shopify over the last couple of years is how to integrate a helpful AI into Shopify, the software, right?

Because for exactly the things we've just been talking about, I do never, like, I see it as a personal failure and it's almost physically painful for me when...

Especially my software makes people feel inadequate.

I want my software to inspire people and make them more ambitious than they always would be.

I'm not less.

And so, AI.

Like we have this integrated in Shopify, it's called Sidekick.

Having a...

um you know infinitely patient extremely knowledgeable um you know kind non-judgmental ai sidekick as part of your entrepreneurial journey is extremely game-changing from our perspective

This exists, this is an integrated job for everyone gets access to it.

And the conversations people have with their tailors are just like, it's remarkable.

The big businesses ask it to run reports, the new entrepreneurs ask like,