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Tobi Lütke

👤 Speaker
1443 total appearances

Appearances Over Time

Podcast Appearances

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Like if you have all the skills to do something, then you don't need to coordinate with anyone.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Books tend to be so good because they're written by one person.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

but usually with an editor.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So now you have one person holding the pen and being able to construct an incredible fantasy world with all these characters and perfectly everything written in the same tone of voice.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

The characters act

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

consistent to previous chapters and so on and so on.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

If you would give every chapter to another team member and write a book, there would be no cohesion between these kind of things.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So, like, especially if you don't actually, if you try to do it all at the same time,

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

because then no one can coordinate, no one knows if, you know, who Bob really is.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Bob shows up in one chapter different from a chapter, other chapter.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

A lot of companies unfortunately run like this and just try to like write a book by accelerating it in such a way that they parcel out the tasks and give them to a bunch of people and then you end up with kind of a mess.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So,

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

at a certain size when a task is bigger than a book you can't do it at one person anymore now you do need a team so but you should understand like every single time like if you do this you are still trying to create something that feels to the people who are gaining like one other side like the product needs to feel like was written by a single author even though you had in our case like three and a half thousand engineers building the thing

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So that requires an enormous communication challenge, which isn't to be underestimated.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

The second best size of a team is five with an ability to flex up to eight for a short period of time.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

But it's

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It needs to be temporary.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

That's what we found.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It seems like the military came pretty much to a similar conclusion, right?

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Like in sport sizes.