The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
It might be the law as background, or it might be an engineering background, or design, or anything.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
I want to work with people who have been clearly excellent at something.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
and then spend time adding more skills, like building range and perspective.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
I want everyone in the team to be able to, at least in theory, do a reasonably good job switching roles with others in my executive team.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And I want people to be as little beholden to orthodoxy as possible.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
In fact, I actually require for all my team members and leaders that at least once a year they go to some international conference or maybe a podcast and talk about how they do their area of the business differently from how other people do, and therefore better.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
That's a good topic for me to talk with them about in a one-on-one, but also just keeps them thinking about what opportunities do we have to do things better?
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Because nothing is ideal in companies.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
We are not actually very good at building companies at this point in day and age.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
It's understudied as a field.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And then through these conversations, I try to build trust with them and make this an actual thing we talk about.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
We talk about trust as a battery, essentially.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
It's something that you charge over time with every interaction.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
We do something together, you solve a problem, or you do the thing that you said you would.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
that's a small charge on the trust.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And then, I don't know, like you show up late for every single meeting or you kind of phone in on, you know, slides for whatever, whatever.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
It loses some trust.
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
And so I found it very helpful to just go and like,
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
hey, here's, like, the things that added some trust, and here's the things that you lost some, so we're kind of even right now, and if you just eliminate the ones that lose trust... You say this?
The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs
Yeah, I say this.