Tobi Lütke

They also have not a work class, but if the best programmer in the world is a 10 out of 10 programmer,

every team, every individual on planet Earth currently has access to a 6 out of 10 programmer as well, and a 6 out of 10 designer, and a 6 out of 10 entrepreneurial advisor, and a 6 out of 10 lawyer.

Now, there's a lot you can do with this.

And so it's a great, it's just a glorious moment for more people to reach for independence because we are at the beginning of something and there's leverage in doing it, and also because...

I also just almost want to persuade people to try it, because I think one of the best versions of the future is one where many more people are active participants and put something out there again.

We need more people to create products and services that other people find valuable.

The amount of new businesses being created has been declining for a very, very long time.

No kidding.

It's been in a leaky bucket.

It's like every generation has been slightly less entrepreneurial than the previous ones ever since the baby boomers.

Is this throughout the world?

Throughout the West, yes.

It recently starts leveling out again.

It's just, it's cresting.

And even in some countries, there's been more new business formation again, which is really, really hopeful.

Now, there's a...

a school of thought that says, well, this is because people are losing their job.

And it is true that one thing that happens when people do lose their job is sometimes they make their plan B their new plan A. Lots of people are like, I've been sitting on an idea

I wasn't looking forward to doing this right now, but I have an opportunity, so I'm going to make a go at this.

We saw this a lot in the previous financial crisis of Lehman Brothers, this time.