Tobi Lütke

And then Snowdevil grew a bit, and I got these messages from people saying, would you license your software?

And then...

you know, made the decision to spend another year and a half.

And then 2006 launched Shopify, which really is like the software I wish I would have found back when I started to try to make it simpler for people to start.

And yeah, to this day, like from this moment, like every time we make it slightly simpler again for more people to start, more people succeed.

And it's been super gratifying.

i was able to figure it out i think damn near anybody can figure it out no no no it's like we can still make it so much better it's it's there's a lot to learn it's again tons of respect for every entrepreneur out there who puts themselves out there it's tough let me uh let me give you an introduction here real quick

Networking events.

I just like, I try, and I really, really try, and I try to make them work.

But it's just like, I can't.

I'm like, maybe I'm the wrong person to try.

I'm trying to like, what's, this is sort of a flippant answer, but what can I share that's actually actionable?

I'll stay on the topic and maybe make a modification.

Advice.

I think advice is overrated.

I think gut instinct is underrated.

I think too many companies are building

slightly different versions of something that someone else already sort of discovered or slightly different takes on things and do market research and A-B test everything.

And at least in my corner of the world in retail industry, you see more

self-confident this thing needs to exist and i think that would be it would be nice if tech becomes a little bit more weird a little bit more eccentric and a little bit more um uh self-confident and leaning into uniqueness rather than uh derivatives more again i think the aih makes this so much more more attractable for most so i'd love more of that