Tobi Lütke

Yeah, when you split an online business, it just feels like, sorry, it feels like not...

It's a bit abstract, right?

Like, it's just like, it's not tender.

Like, if you're in a real store, in a real space like this, it's so tactile.

It's like you can all take it in.

If it's busy, you see, you can sort of... So you build an online business and it's like, it's amazing.

It can be very big, but like, it's just like, it's...

There's something about our brain that cannot... Even when you just look at numbers, it doesn't matter.

So we were talking about e-business, and it's going really well.

Not just a little bit.

You started 10 years ago, and...

We've started making these physical moments to celebrate milestones for people.

And then Harley, I, who's my president of Shopify, we take them.

And sometimes when we travel, we get to give them to merchants as an appreciation for doing business with us and celebrating a milestone.

So they checked.

you're not exactly there, but I feel like you like pressure.

So I jump in the gun, like, so we have this award, which you will, oh man, grow into.

We've used AI and predictive models to model this.

And we believe we can just make it.

And I feel like your listeners can help out.