Tobi Lütke

You will have to accept something doesn't work.

And you do, and you move on.

And you do that once or twice, and then you realize, well,

not so bad just like we're breaking the bones and then you have so many more possibilities in front of you and so with hobbies it's kind of the same um just have to take some risks and i i like adrenaline and so i i suppose it helps me like i call racing zen buddhism at 300 kilometers an hour or whatever 200 miles i suppose almost it grounds me and i can focus

I think the most important sentence that everyone can internalize is, you can just do things.

I love that sentence.

I love that that's a meme.

That's the kind of sentence that was whispered amongst entrepreneurs and entrepreneur get togethers in the past.

And now it's like trending on social media.

And I think this is one of the best things that can possibly happen.

Just, honestly, reps.

I was talking with, it was a while ago, with one of our customers, entrepreneurs, there's a company called Gymshark, which I think a lot of people have heard about.

Ben, the founder of Gymshark, did five other stores before Gymshark.

And he was delivering Domino's pizzas the entire time.

And Gymshark just hit.

And do the reps.

Just try it.

The thing that people need to understand about entrepreneurship is the failure case is not failure.

The failure case is not learning anything.

And I think it's much more risky to not try building a business from that perspective.