Tobi Lütke

Again, you find your gift, hopefully, if you're so lucky.

You then develop your gift and cultivate the skill set, as I did with programming and with building commerce software.

And then you figure out a path to giving it away, which if then other people deem that of value,

and pay for it which again is one of the most sincere ways of appreciation and a vote for everything you've built if that all comes together you have a business that you that can sustain you and then you can see where it goes and you know some of these journeys just go pretty far and uh you know or in fact never end which is the best like the best thing to encounter is one of those

problems that you deeply care about trying to solve it but you can't because it's like infinite and we just like get to keep doing it and that's i think it's really amazing when it happens and all of us is locked away behind entrepreneurship so um it's best to just get the reps yeah man you are just um you need to get out there more

I mean, I think you're helping me with that right now.

They're helping get to the optimistic outcomes.

You know what's the craziest?

I need to say this because I just like, you will appreciate this.

Like, there's like, again, public company, you can put everything in a spreadsheet and it's just like reduces the fidelity of a whole thing.

You know, the stat that Shopify, like be at Shopify, or certainly I at Shopify, like separate more than any other.

It's like...

Every 24 seconds, someone has their first sale.

It's a great feeling because it's like, I mean, this is like,

It's awesome to have a personal mission.

It's awesome to have, like, trying, like, again, I just, like, you care about entrepreneurship a great deal.

And, like, being able to build something that then causes more of it is incredibly gratifying.

But that scale is just wonderful.

And it just means, like, there's just so much demand and, like,

can make it simpler and just like it's it's like such a good moment right now um but yeah like you know every 24 seconds there's a chance that this is someone else's someone's first sale and they will remember that for their entire life and um again their identity might change in that moment from being a builder to now being an entrepreneur that someone else has deemed valuable uh like like deemed or anointed to be a true entrepreneur by purchasing making my initial purchase