Tobias "Tobi" Konitzer

Like Graze, like Iterable, like Facebook, like Google Ads.

So that is a traditional world of composable CDP.

Essentially, if you think about it, that's tooling for the marketer, right?

It's tools to make your job more efficient.

And the whole gain here is efficiency.

When I started talking to Tamim as our CTO, CPO, and Chris O'Neill as our CEO, these guys had laid out a vision of closing the loop.

So essentially of using AI to build almost like an autonomous decisioning system

that doesn't ask the marketer to build the journey, but actually builds the journey in such a way that the ROI is maximized, right?

And shift the whole debate from tooling, tooling for the marketer, to an opinionated, outcomes-optimized decisioning

network that maximizes whatever return to pre-specify.

And I have to tell you, these sort of closing the loop plans are not only ambitious, but I've been chasing them for the last 10 years of my career, both in AdTech and in MarTech.

And that's why I signed on.

We can talk a little bit about where Growth Hub is now, what we're building towards, how we bring this vision to life.

I'll stop here for a second.

It's an interesting problem because most companies have this problem.

Oh, let me infuse AI into existing products or somehow into our offering and make our offering strong.

I think GrowthLoop was a little bit ahead of that before I joined because there was a specific vision about the compounding marketing engine.

Also, again, this autonomous, self-optimizing thing, breathing organism that automatically maximizes the outcome.

But in general...

I think it's a hard question to answer.