Toby Howell

Dollar General sales come primarily from households with an income of less than $30,000 a year, but when times get tough, the brand also starts to attract more middle and higher income customers. Customer traffic actually dipped, but average transaction amount rose 2.7% in Q1, showing that customers were selling out more when they did drop in.

Dollar General sales come primarily from households with an income of less than $30,000 a year, but when times get tough, the brand also starts to attract more middle and higher income customers. Customer traffic actually dipped, but average transaction amount rose 2.7% in Q1, showing that customers were selling out more when they did drop in.

Dollar General sales come primarily from households with an income of less than $30,000 a year, but when times get tough, the brand also starts to attract more middle and higher income customers. Customer traffic actually dipped, but average transaction amount rose 2.7% in Q1, showing that customers were selling out more when they did drop in.

Its ability to attract value-conscious shoppers is why this business falls in the camp of companies who do well during times of economic uncertainty. It sets up its tent neck to the likes of who reported earnings on Monday showing a jump in food sales as people opt for microwave chicken noodle dinners rather than going out.

Its ability to attract value-conscious shoppers is why this business falls in the camp of companies who do well during times of economic uncertainty. It sets up its tent neck to the likes of who reported earnings on Monday showing a jump in food sales as people opt for microwave chicken noodle dinners rather than going out.

Its ability to attract value-conscious shoppers is why this business falls in the camp of companies who do well during times of economic uncertainty. It sets up its tent neck to the likes of who reported earnings on Monday showing a jump in food sales as people opt for microwave chicken noodle dinners rather than going out.

Costco and Walmart are two other businesses who also forecasted strong quarters ahead in the face of adverse conditions. Now, of course, a lot of Dollar General's sunny forecast is also tied to some optimism that it can dodge some tariff-related costs, by pressuring suppliers, finding cheaper alternatives, and shifting production.

Costco and Walmart are two other businesses who also forecasted strong quarters ahead in the face of adverse conditions. Now, of course, a lot of Dollar General's sunny forecast is also tied to some optimism that it can dodge some tariff-related costs, by pressuring suppliers, finding cheaper alternatives, and shifting production.

Costco and Walmart are two other businesses who also forecasted strong quarters ahead in the face of adverse conditions. Now, of course, a lot of Dollar General's sunny forecast is also tied to some optimism that it can dodge some tariff-related costs, by pressuring suppliers, finding cheaper alternatives, and shifting production.

So Neil, it needs to thread this needle between attracting customers who are searching for deals to dodge tariff-related price hikes, while also figuring out how to keep their own prices down as well.

So Neil, it needs to thread this needle between attracting customers who are searching for deals to dodge tariff-related price hikes, while also figuring out how to keep their own prices down as well.

So Neil, it needs to thread this needle between attracting customers who are searching for deals to dodge tariff-related price hikes, while also figuring out how to keep their own prices down as well.

Yeah, Dollar General actually reminds me of this quote from another chief executive of Sam's Club, which we actually spoke about on this show. Chris Nichols, the executive of Sam's Club, said, Through good times we do well, and through times that are tough we do even better. And it feels like Dollar General is another business that falls into that camp.

Yeah, Dollar General actually reminds me of this quote from another chief executive of Sam's Club, which we actually spoke about on this show. Chris Nichols, the executive of Sam's Club, said, Through good times we do well, and through times that are tough we do even better. And it feels like Dollar General is another business that falls into that camp.

Yeah, Dollar General actually reminds me of this quote from another chief executive of Sam's Club, which we actually spoke about on this show. Chris Nichols, the executive of Sam's Club, said, Through good times we do well, and through times that are tough we do even better. And it feels like Dollar General is another business that falls into that camp.

It's standing out in the retail industry that has been taking a lot of hits. If you look around at Macy's, Best Buy, they've all said that they've cut their profit outlooks due to the hit from tariffs. But Dollar General actually joins the likes of Costco and Walmart, who raised their outlooks and said, hey, we're actually going to thrive in this environment.

It's standing out in the retail industry that has been taking a lot of hits. If you look around at Macy's, Best Buy, they've all said that they've cut their profit outlooks due to the hit from tariffs. But Dollar General actually joins the likes of Costco and Walmart, who raised their outlooks and said, hey, we're actually going to thrive in this environment.

It's standing out in the retail industry that has been taking a lot of hits. If you look around at Macy's, Best Buy, they've all said that they've cut their profit outlooks due to the hit from tariffs. But Dollar General actually joins the likes of Costco and Walmart, who raised their outlooks and said, hey, we're actually going to thrive in this environment.

That being said, though, there are some assumptions that they're making that led to that higher forecast. They're assuming that they're going to face just 30% tariffs on goods imported from China through mid-August, which is semi a big if, because if those tariff pause that Trump has announced actually goes back up to the untenable 145% tariffs that throws everything back into chaos again.

That being said, though, there are some assumptions that they're making that led to that higher forecast. They're assuming that they're going to face just 30% tariffs on goods imported from China through mid-August, which is semi a big if, because if those tariff pause that Trump has announced actually goes back up to the untenable 145% tariffs that throws everything back into chaos again.