Toby Howell

And then outdoor fitness zones up 3%.

So even though you're a tennis fan right there, it does look like just the park ecosystem is maturing and branching out from just these racket-based sports.

But yeah, you mentioned that 900% stat.

So to say the pickleball boom is leveling off, it's more like it's just maturing more.

There's only so much space that you could possibly put a pickleball court in, and it looks like those spaces have been taken up.

So I wouldn't say it's shrinking.

It's just expanding less quickly.

It feels like they're not exactly the same terrain.

Like disc golf, you need much more space for it.

There's probably a feedback loop here, too, because if studios don't greenlight women over 60 in lead roles, audiences aren't conditioned to seeing them as lead roles at the box office.

And then that gets used as justification to avoid making the movies in the first place.

So it's a self-defeating prophecy right there.

But...

That's the business contradiction at the heart here is that studios are always complaining about not having original stories.

Here are original stories to tell and they're not selling them because audience also like it.

Audience data in a survey says that more people would be more likely to watch a movie led by a woman over 60 than less likely.

So the demand is there.

The audience is there.

It's just that Hollywood is not serving that demand.

Wait, is Toad?