Toby Howell

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I am a victim of marketing from big B because the vague health halo that you described, I absolutely agree with that.

I, when I am like having a sandwich with peanut butter and honey on me, like this isn't too bad for me.

It comes from bees.

How bad could it possibly be?

And I think a lot of other people kind of.

Think similarly to me.

I was digging into, you know, honey as a business because you are right.

Like right when it's peaking, a lot of bee producers are at their lowest levels of all time.

But honey has a very unique business advantage in that it does not expire.

So you can always kind of

stockpile inventory when times are good and smooth out the prices when times are bad right now.

So that's why even though honey prices are going up, it hasn't straight up hormosed it and gone up to record prices at this point.

Let's get the bees back though because I'm a big fan of honey.

And what about hot honey?

Not a fan of hot honey at all.

Honey is great enough as is.

I think people are trying too hard.

Some people absolutely love it, but it's just not for me.