Toby Howell

But just calling this a big box store feels like a gross understatement.

This place is going to be gargantuan.

The site sprawls over 35 acres.

The store itself will be 230,000 square feet.

That dwarfs competitors in the space.

With the average Walmart store clocking in at just 173,000 square feet, it is big enough to fit nearly two average Costco-sized stores inside.

Now, much like what your ex told you, size doesn't matter.

It's what's on the inside that counts.

And inside those giant walls, Amazon is creating a Frankenstein's monster.

The space will be 50% retail and 50% fulfillment.

The front half will contain your groceries, general merch like diapers and paper towels, and even some prepared food made onsite.

The back half will be what Amazon does best, fulfillment for online and in-store orders.

It hopes that by smooshing together retail and fulfillment and dotting the aisle with in-store kiosks for online ordering, it will be able to combine its digital prowess and normal shopping in a way that other brands can't pull off.

Neil, this feels like a very Amazon-y store.

I'm very interested about this digital and physical integration that they're trying to do here because these in-store kiosks allow you to basically access Amazon's e-commerce platform while you're walking around.

So maybe you see this lovely sweater in front of you, but you don't really like the color that's on display in the physical store.

It looks great on you, Neil.

It really brings out the color of your eyes.

But if you wanted a different sweater, you can go to the kiosk, you order a different one, and then someone from the back brings it out and fulfills it right then.

Also, maybe you're looking at dog food bags.