Toby

The partnership will see Apple lean on Google's Gemini models to power certain Apple intelligence features, including a long-promised beefed-up Siri that is set to launch later this year.

Apple has mostly stayed on the sidelines while its rivals have splashed billions of dollars out on developing their own models, but shareholders have begun to poke it with a stick to see if it even knew what the letters AI stood for.

Meanwhile, Google is happy to lend a helping hand.

After a rocky start, Alphabet and its Gemini models have emerged as a leader in the AI clubhouse.

It officially entered the $4 trillion market cap club yesterday on the back of the Apple partnership, becoming one of only four companies to have ever crossed the threshold.

This enemies-to-lovers deal is emblematic of the way that the AI winds have been blowing as of late.

Apple outsourcing its core AI ambitions and Google getting its credibility bolstered ever further.

Wedbus analysts agreed, Neil saying, we believe this is an incremental positive to both Apple and Google as a major validation moment for Google and for Apple as a stepping stone to accelerate its AI strategy into 2026 and beyond.

I did not know that.

Fun fact, actually.

That is a good fun fact.

What is this beefed up Siri, though, that Gemini is going to power?

Remember, this was promised to us back in 2024.

They said that when talking with Siri, you're going to get a little bit more context of the information on your device.

It's going to have on-screen awareness.

It's going to be able to take action in apps.

We haven't seen any of that.

Siri is just good for, you know, asking.

It's just a clock.

You know, it's a kitchen timer.