Todd Kahn

Yes.

And there's different ways we operate the stores.

But we put collection or multi...

multi-channel product across the fleet and I see this as a huge growth opportunity and it we're extending it not just in bags but we've done it in footwear fragrance has always been a one price point where you're gonna see us do it in jewelry and other opportunities too and from a business perspective it's it reduces your SKU count it creates more universality and allows me to put the right product the right place the satisfied consumer need

Yeah.

We announced in our holiday quarter the best margin in our history.

And we're focused on that, but it's a balancing act.

We love the sweet spot, as I said earlier, of the $200 to $500 range.

There's a lot of room there.

If I discount less

at the bottom end, I raised my overall margins substantially.

So we're not looking to do what some people did, take price

three, four X what it was four years ago.

I don't need to do that.

We want our job and our mission is sustainable, healthy growth.

So we should keep up with inflation.

That should be your starting place.

And then there's things that the consumer values.

So we compare our product, our inputs,

And we look at how the consumer perceives value.