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Todd Olson

๐Ÿ‘ค Speaker
613 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

But they are the company we see most frequently in deals.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

I mean, there's a lot of ways to go do that.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

I mean, I think one of the fun things is when you start getting to enterprise buyers, any enterprise buyer is going to want to bake you off against one or two vendors.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So we're actually getting brought into deals where an enterprise buyer is maybe looking at WalkMe and saying, look, who is your best alternative?

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So that brings Pendo into the fray very, very often.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Um, uh, you know, I can't speak to our margins.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

I, I, I think we do have different go to markets and, and, um, we traditionally as a company have, um,

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

been lower in terms of services and implementation.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

I think our product, we've always strived to be easy to use, easy to implement.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

We try to empower our users to use our product rather than do a lot for us.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So it is a slightly different go-to-market.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

But our prices are typically higher.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So we typically are the premium product in our space.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

And it's because we actually have a broader platform.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

We're actually...

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

customers are getting more and they can usually replace two or three solutions.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

I mean, another example is we have net promoter score capabilities in our product and none of the other vendors really do.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

And so there, there's a whole category of products that just do MPS surveys.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Now they're typically a couple hundred bucks a month, but what's, you know, what's neat is that customers that adopt our MPS solution can then contextualize it, looking at other usage analytics, they can create campaigns based on it.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So, you know, we've always treated having a broad platform as a way to better solve customer problems.