Tom Bilyeu

And the reason that that stick is effective is I trust me, I'm hyper aware that people that don't understand tariffs think that the U.S.

consumer pays 100 percent of that.

They absolutely do not.

And that is a cost that will be shared in some varying degree, and it will be different from item to item.

But that is a tax that is shared by the exporter, the importer, and the end purchaser.

And so part of the reason that they can be so effective is that it's a tax that's spread across multiple parties.

So you need that.

The question becomes, what's gonna be the carrot?

And so right now we're sort of heavy stick, very light carrot.

The carrot is basically, you won't be choked out by China.

Now, one part of all of this that really gets lost in the sauce, and this I fear falls into fantasy land bucket, but I'm gonna say it because this is on my mind a lot right now.

Americans, you've gotta find a way to love your country.

And right now, if we could get people to really love America, to say, here are the values that we all share, and we're going to do our part to actually get things moving in the right direction, then you could get companies that, because they love America and because they want to see Americans do well, that they're going to manufacture in America effectively.

that people are going to buy because it's made in America, and just out of sheer love for this country.

And we've seen this many, many, many times in our past.

I get it.

I know what the arguments are going to be.

There's going to be a huge contingent of people that believe America has completely lost its soul.

There's a contingent of America that believes that America just is, was, and always will be founded on an evil premise, and therefore it just needs to be stripped down bare and

So I get it.