Tom Bilyeu

How do you conceptualize fighting?

Because there were times where, I mean, you've said many times, I am prepared to die, literally die in this fight.

So how does the same guy that's prepared to die to protect his honor fight?

say, I don't have to be violent to win this fight?

You said that being born a Gracie put a lot of expectations on you.

You fought in no holds barred tournaments, which is important for people to understand.

You fought where people would show up at your training facility to challenge you and show up to hurt you.

Yes.

And how, with all that expectation, with so much physically riding on the line in so many of these fights, how did you control your mind?

Like, how do you get control of the field?

When temperatures drop, your wardrobe either works or it doesn't.

Premium materials aren't just about luxury.

They're functional requirements.

Mongolian cashmere, Italian leather, wool coats that actually keep you warm.

That's performance gear.

I ordered a Mongolian cashmere sweater from Quince as a gift last month.

When it arrived, I was very impressed.

Super soft, high quality, exactly what you'd expect from luxury cashmere, except it was $50 instead of $400.

Quince cuts out the middlemen and traditional markups.

No department stores, no luxury retail overhead, same factories producing for high-end brands.