Tom Curtis

Not bad, right?

Only one thing missing.

A napkin.

Hi, Jess.

Great to be here.

Okay.

I'm Tom Curtis.

I'm the president of Burger King in the United States and Canada.

I don't think that we're an exceptional brand yet.

I don't think that we're the absolute best that we can be.

And I think that people catch that and see that every single day.

I don't want consumers to think that we're standing up and saying, we're perfect, we're fixed, we get it all right every day, because it's simply not true.

I think our restaurants especially were allowed to decline for many, many years.

And a restaurant remodel is very expensive.

And so every single day, we're operating it, every single day, one restaurant becomes a beautiful example of what Burger King can be.

hey, I remember when I was a kid and I would get a crown and my parents would take me to BK after we won the game or after we lost the game, whatever the case may be.

But just that once I was at BK, people would say, I remember when.

And

that kept occurring to me that, man, we've got to somehow reignite that love and get people to have a modern love for Burger King and a live relationship with the brand.

And it was just a matter of finding something that could unlock that.