Tom Digan

was that all of the innovation in the space was focused on the casual fitness consumer.

We were noticing that it was all very cardio based.

And we saw that this fitness enthusiast customer was really being ignored, strength training in particular.

There was no one selling strength training solutions.

And we got excited that there was this fitness enthusiast customer that was already working out that had a huge pain point around just planning their workouts daily.

And we got excited that

This is something that we can solve with software.

So we find ourselves in Austin, Texas.

And by the time I get down there, I realized startups are really hard and it didn't quite look like what I had been hearing on your podcast as far as the iterating and the learning.

And it was hard.

It was messy.

We were kind of out of money the whole time.

We didn't have...

really any customers to speak of.

There was no signs of product market fit at that point.

Fortunately, this is where Greg answers the picture.

So Greg and I went to Notre Dame, we should disclose all three of us were classmates at Notre Dame.

Greg and I reconnected in Austin, Texas.

He had left banking and has now been building startups for a period of time.

It was very obvious that he had this small team that believed in him very much.