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Tom Freston

đŸ‘€ Speaker
113 total appearances

Appearances Over Time

Podcast Appearances

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

Well, you know, it's sort of like looking back and seeing your old high school on fire.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

They haven't really put any money or effort into MTV for, I don't know, 15 years or so.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

I think all the music people who were there left, they even saw the music television off the bottom of the logo

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

And it became sort of a repository for grade B reality shows, well off its original mission.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

I do think that MTV could be reinvented in a digital format to be a more interesting curator of music these days.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

Music is still a huge category and there's a huge amount of listening going on.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

So it's crazy.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

not to think that MTV couldn't recapture some corner of the music business.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

I mean, on one hand, you have a lot of consumers who are sort of tired of the algorithmally programmed streaming services and so forth.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

So, I mean, I don't think it's a layup, but it's certainly worth it.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

It's a brand with worldwide recognition.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

And I do know that they're working on that at Paramount with Jeff Schell and David Ellison.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

That's a good question.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

You know, the media world is so different right now.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

I mean, my default is sort of media and entertainment, so I'd be interested.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

It's harder to carve out a place right now.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

I mean, I think the closer you get to talent and content creation, the better off you would be.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

The days of the monoculture where you had the rise of MTV as a really important gatekeeper, those are gone.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

So I'm in the lucky position of not having to worry about working in the business right now, in that particular business.

Bloomberg Talks
Tom Freston, Principal of Firefly3 and former CEO of Viacom, on his book, “Unplugged: Adventures from MTV to Timbuktu”

I find it more interesting sort of on the fringes for myself.