Tom Kaiser
speaker
34 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Tom Kaiser’s voice in public audio — every appearance, attributed to the second.
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Appearances
I got to tell you a story. It's funny. When we first started Arch, I spent 90% of my time recruiting people. People were very reluctant to leave a big company, a safe position, and come with a startup. A year later, we had to fight these people off. Because once it showed it was successful and it was a moving thing that was really doing well, they all wanted to join.
Your success is also what drives bringing in good people. If you've got a great company and they see you as a great leader, they're going to want to work for you. So you have to use that to your advantage also.
The fact about insurance is it's a thing that everybody needs, but they don't necessarily want it.
So the need is created by the fact that you have a home or a car or you have a business. No matter what you have, there's going to be certain requirements of things that you have to buy to protect that business or to protect the home or the auto or what have you. Life insurance is another question.
It's more complicated because there's more reasons why people buy or don't buy than the simple thing that the government says you have to have auto insurance. But I think the struggle is that people really don't know who they want to buy from. And there's lots of places you can go to buy your insurance. And there's lots of different products that are offered in the general marketplace.
I always found that the best thing to work for me was to open up and help someone with the entire package from A to Z. What are you trying to do with your financial planning? What are you trying to do with all of the insurance products? How do you look at it? I used to start a conversation with people saying that you do not build an insurance program from the bottom up.
You build it from the top down. And what people make, the biggest mistake they make is they start from the bottom up and they self-insure the biggest exposures they have, which is the top end of it, where if the worst thing happened, you're in bad shape. That was a good way to start a conversation with people who didn't know a lot about insurance. Right.
Well, I think my legacy is out there. There's probably 30 guys that work for me that are running significant portions of insurance companies that have big jobs in those companies. And they're all part of the team that I assembled at these various companies. I'm really proud of these guys and they really have been successful and have been the new leaders as I've drifted out of the business.
But my legacy is really those people who are out there that are still working, that I influenced, that I brought into the business and now have significant roles within various companies.
Well, I think it's something lasting that is beyond you and the contribution you were making at the time. So the way I define it is I left the business physically in 08 and haven't worked for an insurance company since 08. But I've got a whole cadre of people who are in senior positions that I hired and I trained. that continue to support a lot of the things that we've been talking about.
You'll hear them talk about alignment and the importance of making sure everybody's pulling in the same direction. I used to say that if you've got four powerful horses and you hook them to a wagon and you decide to pull the wagon in different directions, you pull the wagon apart. But if you get them going in a straight line, you can go anywhere.
A lot of this is rocket science, just stuff that you've got to repeat over and over and over again and tell stories about and celebrate successes around because that alignment is so important. Absolutely. Why should someone buy insurance? For protection and risk management.
In other words, you're transferring risk at a price and that's to be part of your risk management orientation that you don't have to bear that risk if the worst case scenario happened. Your house burns down, there's an explosion, you die, you name it. So everybody should have an orientation towards risk management. Insurance is one of the tools that goes with risk management.
They should go on to masterfulcoaching.com and I'll make an offer to them. We have a book called The Revenue Engine, an e-book, and they can go in there and download that for free. Masterfulcoaching.com.
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