Tom Kaiser

You'll hear them talk about alignment and the importance of making sure everybody's pulling in the same direction. I used to say that if you've got four powerful horses and you hook them to a wagon and you decide to pull the wagon in different directions, you pull the wagon apart. But if you get them going in a straight line, you can go anywhere.

You'll hear them talk about alignment and the importance of making sure everybody's pulling in the same direction. I used to say that if you've got four powerful horses and you hook them to a wagon and you decide to pull the wagon in different directions, you pull the wagon apart. But if you get them going in a straight line, you can go anywhere.

A lot of this is rocket science, just stuff that you've got to repeat over and over and over again and tell stories about and celebrate successes around because that alignment is so important. Absolutely. Why should someone buy insurance? For protection and risk management.

A lot of this is rocket science, just stuff that you've got to repeat over and over and over again and tell stories about and celebrate successes around because that alignment is so important. Absolutely. Why should someone buy insurance? For protection and risk management.

In other words, you're transferring risk at a price and that's to be part of your risk management orientation that you don't have to bear that risk if the worst case scenario happened. Your house burns down, there's an explosion, you die, you name it. So everybody should have an orientation towards risk management. Insurance is one of the tools that goes with risk management.

In other words, you're transferring risk at a price and that's to be part of your risk management orientation that you don't have to bear that risk if the worst case scenario happened. Your house burns down, there's an explosion, you die, you name it. So everybody should have an orientation towards risk management. Insurance is one of the tools that goes with risk management.

They should go on to masterfulcoaching.com and I'll make an offer to them. We have a book called The Revenue Engine, an e-book, and they can go in there and download that for free. Masterfulcoaching.com.

They should go on to masterfulcoaching.com and I'll make an offer to them. We have a book called The Revenue Engine, an e-book, and they can go in there and download that for free. Masterfulcoaching.com.