Tom La Vecchia
👤 SpeakerAppearances Over Time
Podcast Appearances
So in today's market, we just talked about this.
Attention is the most valuable currency.
Signal versus noise.
Right off the bat, 11 billion plus views on social media.
God knows what their earned media value is.
Probably north of a billion.
No money on media buying.
Swatch stock rose almost 5%, confirming that the collaboration not only worked, but it's profitable.
No doubt good for Swatch.
Yeah, at least $150 million.
And the analysts report that it may exceed a billion dollars in total sales.
Right now, I think it's about sitting upwards between $150 to $300 million.
But it didn't cheapen the brand.
I'll tell you why.
Ferrari sells merchandise.
Porsche sells SUVs.
Rolex has Tudor.
You can segment.
What they did was, and this sounds a little bit like a Gen Zer, they democratized the vibe, not the grail.
They kind of made it available.