Tom Mayer
👤 SpeakerAppearances Over Time
Podcast Appearances
No, all deadlines are real, and there's serious consequences for going past them.
And then the author's like, actually, here's the book.
That's the knife at its sharpest.
That's the knife at its sharpest.
I mean, you never want to get there as a publisher.
But it wasn't even a ploy.
It was like, I'm sorry, you're not writing this book.
So what are we going to do?
And then they wrote the book and it was great.
We had each of the individual pieces and then we like laid them all out on a table with post-its everywhere and be like, does this look like a book?
And does it look like a good book?
And is the flow good?
Like almost like we've storyboarded the whole book.
Does it quack like a book?
Does it quack like a book?
That's when you can start thinking about what your actual publication date is going to be.
Most books take about 10 months from pencils down to publication day.
January is new year, new you.
Like, people are interested in improving themselves in January.