Tom Mayer

And then they wrote the book and it was great.

We had each of the individual pieces and then we like laid them all out on a table with post-its everywhere and be like, does this look like a book?

And does it look like a good book?

And is the flow good?

Like almost like we've storyboarded the whole book.

Does it quack like a book?

Does it quack like a book?

That's when you can start thinking about what your actual publication date is going to be.

Most books take about 10 months from pencils down to publication day.

January is new year, new you.

Like, people are interested in improving themselves in January.

So let's think about whether we want to publish the book into that season.

Or maybe you want to publish in the spring.

April, May, and June are traditionally very competitive months in book publishing because they lead to a book-buying season of Mother's Day, Father's Day, and graduation.

Those are traditionally strong book-selling seasons.

Yeah, yeah.

And, you know, the other one is September, October, November, which leads you into the holidays.

And that was like a real moment of committing the group to nailing all of our dates.

So that was a significant moment for, like, setting the deadlines for the work ahead.

The tricky thing about printing overseas is that you introduce risk and complexity to your entire process.