Tom McAnally

And what did your survey find?

Can you start with 75% or 70% of Irish firms said they were looking at increasing their AI budgets?

And presumably, as a technology officer, you'd be saying that that should be 100%.

70% I'd settle for.

OK, so seven out of 10 are looking at increasing the budget.

But the actual rate of implementation of AI solutions across businesses is still pretty low in Ireland.

I have to say, this surprises me, David, because I've been hearing just in the last couple of weeks that we are to the forefront of AI adoption in a business sense, in a business context, internationally.

Did it surprise you?

OK, so if you were advising business owners listening now or key business decision makers listening now who want to invest in AI but haven't decided how or where, because it's changing so much, you might make a decision now to invest.

And in a month's time, your thinking might be obsolete.

What advice would you give them?

And they're not just investing it.

It's not just US people are spending money.

They're actually getting money back.

They're getting a return from their AI investment.

So your core piece of advice is don't just look at one side of the balance sheet.

If you're using AI, look at both.

Look at both sides.

OK.

David Lee, Chief Technology Officer with PwC Ireland.