Tom Warren

They had to launch it as an xbox.com forward slash play in your browser.

You couldn't get an app or anything like that.

So that completely knocked them back.

Even when they were trying to play test it, Apple were on the test flight saying, no, you have to change this.

It was very... They were very...

restricted in what they can do.

So that kind of put their strategy back.

Now, who you blame for that?

And then fast forward from that point, from launching xCloud and having all those issues to a couple of years ago, they're still trying to get that resolved, right?

They're still trying to push for this app.

They're still trying to get a store in there now, essentially is the idea.

They're going to have an exports mobile store.

So we've moved on from...

you know, having an Xbox cloud gaming app, it's more ambitious.

Now we want to do a store.

We want to sell content in there directly to people.

Um, and there was the promise that that was going to arrive from both Phil and Sarah, to be fair.

Um, but then Sarah then promised they was going to launch in a month in an interview.

And that was two years ago.

So, and it hasn't happened a lot of that, um, idea of going for, for, for mobile recently and, and trying to do this cloud store thing.