Tom Warren

It's still early days, and they've consumed it in a way that it's hard to tell, right?

This is the classic thing with Microsoft's financials.

Every quarter, they hide something else that's not quite working.

Like they've done Surface devices.

They used to do Surface revenue.

Now it's Windows and OEM and devices, so...

They bundle that stuff when it's not quite working.

So I think we'll know if it's not quite working when they start doing tricks like that.

But at the moment, it's still too early to say.

But I mean, the mobile side, like I said with the Xbox mobile store earlier, I think the King stuff would have definitely played heavily into that.

They could have sold exclusive content in that store and not have to pay 30% cut to Apple, Google, Valve, etc.,

So I think there was a vision for that to be additive to the business and the growth and everything.

But yeah, I mean, the mobile stuff is still, I don't know their mobile strategy really.

Obviously, with Nintendo, they have a strong collection of IP, right?

They can leverage and they can be exclusive and they're always putting out great content that people buy the hardware for.

They don't have a problem there.

Microsoft's gaming output over the last decade hasn't been the strongest, right?

Recently, it's got a lot better, but they don't have the respect of the industry for their content either.

They just don't do the sort of storytelling that Sony does with PlayStation games.

They don't do...