Tommy Vietor

We're going to watch the greatest telenovela.

And the thing I'm most excited about, Tommy, is I don't know if you've noticed, it's a very dark world.

We're living in a time of challenge.

I hope, I hope when this kicks off, you know, when Lionel Messi takes the field, all of the darkness kind of is smothered.

It's almost like the rational is replaced by the emotional.

And it's that sense of global unity, obviously an illusion, obviously fleeting.

But knowing that you're making memories, profound memories, it's like the theory of my book.

I'd say 87% of my most important memories are located in World Cups, the cross-generational memories with my dad, my mum, my grandpa, my children.

It's the same for millions around the world.

That conscious act of memory making that you're sharing with the planet is really what drives me onwards.

Not a lot yet, but football is.

I mean, I talked about the number of people watching.

It is the last global megaphone that is audible across the entire planet.

There's nothing like it.

There's nothing like a World Cup.

Even Salt Bae inserted himself into the final season.

That's how massive it is.

That's my favorite.

Yeah, God bless.

I mean, still got me talking about it four years later.