Tommy Vitor

Welcome to Pod Save America, I'm Tommy Vitor.

As we speak, the MAGA media world is fracturing, and many of its leading voices are desperately trying to figure out what a post-Trump MAGA movement will mean for them.

For some, this is about business.

They wanna know if they can maintain the same level of clicks, of ad sales, of paid promotion deals in a post-Trump political world.

But for others, it's about influence.

and a desire to steer the Republican Party to a new place, in some cases, a much more extreme place.

What we're talking about is ultimately a battle for the soul and attention of the MAGA movement.

And it's being fought as we speak in the podcast, YouTube, and TikTok trenches, often on shows or on platforms that most Democrats have never heard of, but have enormous reach

and influence in conservative circles, especially younger conservative circles.

So to help me understand and track where the MAGA movement is going, I'm joined today by Will Sommer from The Bulwark.

Will's newsletter, False Flag, is a twice-weekly deep dive into right-wing online culture and the communities around it, and it is a must-read for me every week.

He has an unparalleled understanding of who makes up this world, where it's going, what they're talking about, the weird, petty, pathetic infighting between them.

It is fascinating stuff.

Now, unfortunately for all of us, right-wing media is incredibly popular, which is why we here at Crooked Media are trying to create a progressive alternative.

The best way you can help us is to become a Friend of the Pod subscriber.

For about $10 a month, you get bonus episodes of Pod Save America.

You get ad-free episodes.

You get deep dives into the latest polling data from Dan Pfeiffer and tons more bonus content.

And you also can get discounted tickets to our upcoming CrookedCon conference and fun on-site perks.

So check that out.