Tony Ayala

Our next initiative is working with children, youth access to sports in the community.

And so like they're two very different experiences, but our umbrella is essentially we want to improve the lives of children.

And so when you think about starting something like Bubba's Fund, I just cannot, like if you have a tragedy or you have something happen or you have an idea,

You just got to think big.

There's no reason not to.

Shoot for the moon, among the stars, whatever the saying is, you got to shoot big.

I thought it was a good idea early on to get the city mayor of La Crosse, to get him to proclaim a day in memory of Charlie.

And it worked.

We pushed the mayor.

We provided some information.

We had an opportunity to have a conversation over the phone with his team.

And then all of a sudden, we're sitting on the steps of City Hall on August 27th on our launch event date, where we were having 350 people show up at a theater where we were essentially introducing the idea of Bubba's Fund through documentary community support partnerships.

And on the steps of City Hall, our mayor, Shonda Washington Spivey, read a proclamation that essentially said, today we're declaring August 27, 2025.

for Charlie, for Children Day.

And we were all taken back.

It was a beautiful opportunity to shine a light on what we're doing.

And at this moment in time, we have nothing.

We have a logo.

We have a couple of t-shirts.

We have an idea.