Tony Fadell

And so when you saw him come on stage, it was just... Because he had done it 100,000 times.

It was the most heated conversation and it dragged out the longest.

There was one one way of looking at the BlackBerry, which was that is the market we want to go after.

We want to win.

And then there's the other side, the flip side of that argument, which is.

Only 1% or 2% of mobile phone users at the time had a BlackBerry, knew what a BlackBerry was.

So what about the other 98% of the people?

What would they want?

What would they need?

Why are we going to go after winning this very loyal and incredibly passionate user base and try to pull them away from something?

And so there was this

basically head-to-head competition between a display keyboard or a virtual keyboard and a physical keyboard.

I had been doing virtual keyboards for a while since General Magic in the 90s.

And I knew what handwriting was and keyboards were like on these touchscreens.

But I was only doing it on a – I was writing software and calibrating them, trying to make them work with a single-touch display, resistive or what have you.

And so I knew what the limitations were of those kinds of things.

So I was like, this is really going to be difficult.

And we hadn't – multi-touch was –

just was on a big ping pong table.

It hadn't been scaled down.