Tony Fadell

You know, is it a single mom with kids or is it a dual income, no kid family or is it senior citizens or whatever?

And we would come up with these personas and we would kind of live inside them as we're thinking about the product.

But you have to also remember that these people don't live in those.

They live in the context, but they're not aware of your product in their context.

And so you have to bring it home to them and meet them where they are.

And so your marketing, your website, your Instagram ads, your whatever, your earned and owned media that you do, you really need to...

put that your product in their context and make the visuals and make the words and everything sing to them and if not they're not going to get it right and so too many times we just say oh if we just make the perfect product no you have to put all for a consumer thing specifically and it's it's also really good for a b2b product as well is make sure you understand your customer and they go you know and when you say the right word they go oh they get me

oh, I wanna listen to these more.

And this is before they ever got the product.

You need to get them to convert in some way.

And they need to hear that you've already thought about their issues or you know, and you're living in their shoes and they're like, yes, yes, yes, more of that.

Is this an emotional point?

Is this a rational point?

And you're weaving this tapestry to get them to come to some kind of trial or purchase or conversion or something of the product.

And the best way to do that

is word of mouth, right?

By other early adopters.

But you got to do the same thing for the early, you know, not me, not the earliest early adopters, but the early adopters who other people trust to talk to.

Because a lot of other people who are late adopters, they know, oh, that's that, that's wacky George.

He tries everything.