Tony Fadell

It was like separate, like Steve was the, it was the hub and he was in each of them putting them together.

Like I said, the, the, the, you know, opinion-based decision maker.

And so when we heard the tagline for the first time,

I was like, that's genius.

Now, how long that happened, what was the behind the scenes?

We were just a tiny team.

We were getting this done in 10 months.

So everybody was just running for it, right?

Versus iPhone, which we had discussions of, should we call it the iPod phone or should we call it the iPhone?

Because Cisco had the iPhone back in the day and there was copyright issues and trademark issues.

So we were into that because it was also a two and a half year development and we were in some, and it was betting the farm and we were going to cannibalize iPod.

Right.

So there was a lot more discussions, but in those early days of thousand songs, it was everybody running in literally not it less than nine.

It was really five to six months.

Everything got done.

Cause we really started it in April and it shipped in end of October.

And the thing is, I think we're starting to see that, the cracks of it.

It might be more than cracks now with like open AI.

What is it?

It's like, oh, it's your answer machine, whatever.