Tony Fadell

Now, Anthropic's where they are and valued more and higher revenue and all the other stuff.

So, you know, it just, it just, even if it's a software only product, yes, there's lots of hardware and servers and all that other stuff.

you need to think holistically and you need to think about the entire customer journey the marketing the you know the sales pieces the distribution pieces the product definition the messaging the target markets early on you can't leave it to later and then get it yeah and then back calculate it and that's why i say you should you know you should really make the press release before you sh you before you more or less start the pro project

But the weird thing is it's working backwards.

See, the thing saying working backwards,

would a movie be created that way?

Is it called working backwards?

When you say I'm going to make a script and I'm making the treatment and I'm going to really know what it is.

I'm going to know what the, I know what my characters are and how I do character development.

Like, is that really working backwards?

It sounds like it's backwards.

It's like, no, that's the way you do it.

It's just because it's so technology led and technologists.

And this is what I thought when I was 20, I was like, yeah, we're, you know, now it sounds backwards.

It's actually, no, that's actually insane.

It's not working backwards.

It's just an insane way of working.

Like, come on, let's really think through this.

Well, when you live in that world and you live in the customer, because you're coming from a customer point of view.

So you have to see the lens and the customer only sees what they see through the lens of marketing and sales.