Tony Fadell

We read the same or watched the same movies a hundred times when we were kids.

There's something about being taken on that journey that we love.

And people love to be educated that way, right?

Your best college professors, high school teachers, whatever, they taught you why you should love

you know, certain math or certain physics or whatever, and took you a journey of why it mattered.

And then you're like, oh, now I get it.

You know, you can learn all the, the basics of, you know, how to do something, but that doesn't really tie it into something that's meaningful.

And so when you tie it to something that's human, right, that's when it becomes, uh, an accessible for humans and it's relatable.

That's when it goes and it can be for anything.

And that's when great marketing, great sales, um,

um, happens, you know, and, and great story telling through the product design.

That's even better, right?

Because it wasn't just perfume this pig and you put some, you know, on this bad product and you say, Oh yeah, try it.

And you're like, Oh, and then it doesn't meet the expectations.

But when it sings from the depths of the product, like you were bringing up with, um, you know, the nest protect the thermostat or the, the smoke detector and stuff.

When we had all that and you could feel the love and care, that's when people go, oh, I love this and I want more from that brand or from that company or that team.

That's what they want.

And so to get better at it, I've learned it because I watched my dad.

He was in sales, right?

So I watched how he would sell Levi's and I would watch and he would be like, and he was an always selling to sell.