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Tony Khan

๐Ÿ‘ค Person
240 total appearances

Appearances Over Time

Podcast Appearances

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

I had to show him the opportunities there and also demonstrate that I put a business case together for the plan here because we didn't have a TV deal secured at first.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

I had to show him the opportunities there and also demonstrate that I put a business case together for the plan here because we didn't have a TV deal secured at first.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

I had interest in the show, but I really had to make the commitment, sign up the wrestlers at the start of 2019 and make a huge investment in this business and the wrestlers, the business plan, the marketing and launching a promotion from scratch, which takes tons of capital before we're going to see the returns that now we're seeing as we build this thing and have become a huge TV promotion.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

I had interest in the show, but I really had to make the commitment, sign up the wrestlers at the start of 2019 and make a huge investment in this business and the wrestlers, the business plan, the marketing and launching a promotion from scratch, which takes tons of capital before we're going to see the returns that now we're seeing as we build this thing and have become a huge TV promotion.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

And now in 2025, also for the first time, a major streaming promotion as our AEW shows stream on Max every week. They're silent cast. And those shows are also live on Max. And we have a whole library of AEW shows people can watch on Max. And when we launched We were a TV promotion and we still are a TV promotion that's on TBS every Wednesday and on TNT every Saturday.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

And now in 2025, also for the first time, a major streaming promotion as our AEW shows stream on Max every week. They're silent cast. And those shows are also live on Max. And we have a whole library of AEW shows people can watch on Max. And when we launched We were a TV promotion and we still are a TV promotion that's on TBS every Wednesday and on TNT every Saturday.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

But we have something really special going now where we are simulcasting as well. And it affords us the ability to find new audience, reach new people that might not have been watching on cable or might not be watching cable at all anymore. And what's really great is there is a great audience on cable. And we've been able to sustain that. We've actually had growth.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

But we have something really special going now where we are simulcasting as well. And it affords us the ability to find new audience, reach new people that might not have been watching on cable or might not be watching cable at all anymore. And what's really great is there is a great audience on cable. And we've been able to sustain that. We've actually had growth.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

What's amazing is in Q1, we started simulcasting. And Q1 versus Q4, our cable numbers are up in every demo on both shows. And we're simulcasting on Mac. So we've got new viewers streaming. We're one of the top sports streaming shows on the Mac's platform. So really having a great time. It's also just like the quality of the show. That's the business. I'm a wrestling fan. I love the wrestling.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

What's amazing is in Q1, we started simulcasting. And Q1 versus Q4, our cable numbers are up in every demo on both shows. And we're simulcasting on Mac. So we've got new viewers streaming. We're one of the top sports streaming shows on the Mac's platform. So really having a great time. It's also just like the quality of the show. That's the business. I'm a wrestling fan. I love the wrestling.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

And as a wrestling producer, our shows have been awesome this year.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

And as a wrestling producer, our shows have been awesome this year.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

A bunch of people did not. And a lot of people in wrestling had heard hundreds of charlatans come through over the years trying to start another wrestling promotion. It was something people had dreamed of. And it was one of those things where people had really lost faith. So it was hard for me to convince people.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

A bunch of people did not. And a lot of people in wrestling had heard hundreds of charlatans come through over the years trying to start another wrestling promotion. It was something people had dreamed of. And it was one of those things where people had really lost faith. So it was hard for me to convince people.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

It was also like at the start of a movie where you're trying to round everyone up and everyone's saying like, no, I'm not going to sign up.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

It was also like at the start of a movie where you're trying to round everyone up and everyone's saying like, no, I'm not going to sign up.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

There was some of that. And there was some people that at first didn't take it seriously. And then when I finally got a few people buying into it, all of a sudden, a lot more people started to take interest in what was to be AEW, this promotion that I was working to launch in 2018 and then announced in 2019. And we launched, did our first shows in 2019. And

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

There was some of that. And there was some people that at first didn't take it seriously. And then when I finally got a few people buying into it, all of a sudden, a lot more people started to take interest in what was to be AEW, this promotion that I was working to launch in 2018 and then announced in 2019. And we launched, did our first shows in 2019. And

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

We celebrated the five-year anniversary of Wednesday Night Dynamite last year, the six-year anniversary of AEW. Our first show, Double or Nothing, is coming up just weeks from now. And the six-year anniversary of Wednesday Night Dynamite is coming up in October.

Leap Academy with Ilana Golan
Tony Khan: Building AEW into a Billion-Dollar Brand and Competing with Wrestling Giants | E106

We celebrated the five-year anniversary of Wednesday Night Dynamite last year, the six-year anniversary of AEW. Our first show, Double or Nothing, is coming up just weeks from now. And the six-year anniversary of Wednesday Night Dynamite is coming up in October.