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Well, I think one of them is probably cliched. He's like, fire fast, hire slow. I think that's like a well-known line. And then the other one, maybe it's also well-known. I don't know if you often use, but the one he always told me is like, if you're not growing, you're dying.

Well, I think one of them is probably cliched. He's like, fire fast, hire slow. I think that's like a well-known line. And then the other one, maybe it's also well-known. I don't know if you often use, but the one he always told me is like, if you're not growing, you're dying.

Well, we're good here. We're staying here. Well, then you're dying. If you're not growing, you're dying. And not to be confused with what does growing mean? Growing doesn't mean necessarily going up. It might be meaning going deeper, right? It doesn't necessarily have to mean you have to increase your sales numbers. Maybe it just means increase your EBITDA, increase your efficiency.

Well, we're good here. We're staying here. Well, then you're dying. If you're not growing, you're dying. And not to be confused with what does growing mean? Growing doesn't mean necessarily going up. It might be meaning going deeper, right? It doesn't necessarily have to mean you have to increase your sales numbers. Maybe it just means increase your EBITDA, increase your efficiency.

It does not always mean, I don't, in this kind of manner of like, we have to get bigger and bigger.

It does not always mean, I don't, in this kind of manner of like, we have to get bigger and bigger.

Absolutely. I'm going in my head because I just had a conversation with a very good friend of mine a week ago. And he's a very successful editor and he's looking for another business of passive income on the side. And so he wanted to pick my brain because he'd seen me do that journey, right? For the last 11 years. And it's interesting.

Absolutely. I'm going in my head because I just had a conversation with a very good friend of mine a week ago. And he's a very successful editor and he's looking for another business of passive income on the side. And so he wanted to pick my brain because he'd seen me do that journey, right? For the last 11 years. And it's interesting.

I kind of walked him through the process in my mind, which was interesting because the first time I really shared it, because first time someone asked me, But what came up was what she says. The first thing is, what is it that you want? What's the question you're asking yourself? right? I mean, there's many ways you can go off and try to, and make money, but to what end?

I kind of walked him through the process in my mind, which was interesting because the first time I really shared it, because first time someone asked me, But what came up was what she says. The first thing is, what is it that you want? What's the question you're asking yourself? right? I mean, there's many ways you can go off and try to, and make money, but to what end?

What will you do with that money to do what? Because maybe you have that, you know? It's like the famous thing, like, well, I want to make money, so I have free time. Well, right now, do you have free time? I have lots of free time. Well, then what's the problem? You know, if you're working really hard to have free time, but you have free, like, what is, it's not just that, is it something else?

What will you do with that money to do what? Because maybe you have that, you know? It's like the famous thing, like, well, I want to make money, so I have free time. Well, right now, do you have free time? I have lots of free time. Well, then what's the problem? You know, if you're working really hard to have free time, but you have free, like, what is, it's not just that, is it something else?

So number one is, what's the question you're asking yourself? And then number two, you know, for me was the Venn diagram in terms of what career path, what should start a business and what degree is, where do you feel you get energy from? And where do you feel you offer value? Where do those two overlap? And then anyways, I continue him down on a journey and business model, blah, blah, blah, blah.

So number one is, what's the question you're asking yourself? And then number two, you know, for me was the Venn diagram in terms of what career path, what should start a business and what degree is, where do you feel you get energy from? And where do you feel you offer value? Where do those two overlap? And then anyways, I continue him down on a journey and business model, blah, blah, blah, blah.

But at the end of the day, like where someone else is saying, hey, we want to grow this exponentially and then make an exit. Okay, great. Why? Well, no, but many of us are finding ourselves answering questions that are given to us by our friends, our culture, our parents, and actually not of ourselves. You want to grow this to be exponential so you can, why?

But at the end of the day, like where someone else is saying, hey, we want to grow this exponentially and then make an exit. Okay, great. Why? Well, no, but many of us are finding ourselves answering questions that are given to us by our friends, our culture, our parents, and actually not of ourselves. You want to grow this to be exponential so you can, why?

That's because the line you hear on social media and that's what everyone else is doing. What is it that you want? What is the question you're asking yourself that gives you the answer of what it is you want? And then let's shape your business around that.

That's because the line you hear on social media and that's what everyone else is doing. What is it that you want? What is the question you're asking yourself that gives you the answer of what it is you want? And then let's shape your business around that.

Exactly. It's like you might have the same answer to two different questions, but the energy, how it flows through the system is different because you ask a different question. Example, I have a brother, super talented musician, genius level musician. For many years, he was making his music. Why? Because he had to prove himself to his dad. Oh, that sounds familiar. That was exactly me.

Exactly. It's like you might have the same answer to two different questions, but the energy, how it flows through the system is different because you ask a different question. Example, I have a brother, super talented musician, genius level musician. For many years, he was making his music. Why? Because he had to prove himself to his dad. Oh, that sounds familiar. That was exactly me.