Tracy Mumford

At a recent travel expo in Cannes, France, there were 10 times as many exhibitors and luxury travel advisors than in the early 2000s.

The increasing competition has basically set off an arms race of how lux is lux?

What wildest whim can we meet?

If you're thinking, oh, private jet, you are not thinking big enough.

Some of the travel executives shared stories like a client who wanted them to arrange it so his son could play soccer with big name professional athletes in one of Italy's national stadiums.

Or the time a client panicked because a monsoon had eroded the beach near their rented villa in the Seychelles, and the advisor had to arrange to have an emergency shipment of sand brought in.

One said that for his clients, it's about emotion as much as anything, saying, quote, you want to feel more special than anyone else.

Those are the headlines.

Today on The Daily, the story of how under the Trump administration, a tiny group of activists are on the brink of wiping out climate regulation.

You can listen to that in The New York Times app or wherever you get your podcasts.

I'm Traci Mumford.

We'll be back tomorrow with the latest and the Friday News Quiz.

From The New York Times, it's The Headlines.

I'm Tracy Mumford.

Today's Wednesday, February 11th.

Here's what we're covering.

In a small town in western Canada, a shooter killed nine people and injured 25 yesterday.

Most of those killed and wounded were at the town's high school.

Two others were found dead at a home nearby.

The top government official in British Columbia said there's still limited information available about what happened.