Trae (Trey) Stephens

What kind of side ventures are you doing?

Well, the one that I've been most interested in is this project called Soul.

So one of the kind of critiques of younger generations, my own generation, millennials included, is that because of short-form video content largely, we've lost the ability to consume long-form content.

media.

We don't really read books anymore.

And I feel like this is a huge problem.

And so I got together with a few friends of mine, and we started a consumer hardware company that builds a wearable e-reader.

And so it's like a Kindle that you wear in a pair of sunglasses.

And kind of the thesis is that we don't need do-everything devices to do everything.

Like sometimes you want a single-purpose device that actually removes you from the do-everything context that's highly distracting.

More minutes are read on the Kindle app on Apple devices than are read on Kindles.

No shit.

And so our perspective on this is like, what if we gave someone a better reading experience, a better technology than what they previously had?

Would we see longer reading sessions, more frequent, more pages read?

And it's been really cool to see that adoption take off over the last couple of years.

So I'll send you an e-reader that you can check out.

Right on, man.

Yeah.

I would love that.

Let's see, other side quests.