Travis Hoium

So that's the good news.

But my question for you, Lou, is this is something that we've seen with a lot of these companies.

Netflix, you see constant price increases for Disney+.

I assume that's coming again for ESPN.

Every single one of these subscription services,

Is that the long-term play now for these companies is, hey, look, there's nowhere really else for you to go.

So we're just going to keep slowly jacking up these prices and increasing our profits.

And as investors, you're not getting the organic growth that you once got, but the bottom line might be getting better.

Yeah, so the strategy has to be kind of like a boiling frog.

Rachel, is this kind of the trend that we're going to is you get into these ecosystems, even with something like Spotify.

I have a family of five.

My kids both have accounts on Spotify.

Sure, I can switch, but there is switching costs that are involved, too.

And so for investors, the good news here is these go from.

know money losing companies they were growing quickly spot if i was growing quickly for a decade but it was losing money now we're going to hey they're printing cash flow and that ultimately is what you want to do as a business

Lou, as we sort of think about what is going to be disrupted by AI and what isn't, are these subscription businesses that do have the ability to raise the prices, even if it's a dollar a month?

So Spotify, Netflix, Disney would fall into that.

Is that going to be kind of a safe haven for investors?

Because yeah, AI can do a lot of stuff, but it's not just going to make a playlist for you.

So maybe Spotify is safer.