Travis Kalanick

So you're lying to them.

You're doing hospice care and you're telling them everything's going to be okay.

But the patient's not making out-of-line options on Robin Hood while he's like, yeah, yeah, tell me more.

Let's talk about that because the you and I are old enough to remember general magic.

This vision was out there a long time ago with personal digital assistance.

And you would just talk to an agent, it would go do this for you.

This feels like a step to that, where it does all the work for you presents you the final moment and says approve.

Almost like a concierge or a butler, yeah.

And it already knows what to do.

Keith, in some ways, this is a step towards that ultimate vision.

So you'd think it's worth it to, you know, sort of perplexed to make this waypoint, perhaps, if you look at it as a waypoint between the ultimate vision, which is a command line, an earpiece.

How do you get distribution, Jason, for the 19th web browser in 2025?

Well, yeah, that is a challenge.

And I think most people are speculating Apple, which has a lot of users, might buy perplexity or do a deal with perplexity and give them that distribution because of the Justice Department case against Google.

So there's been a lot of speculation about that.

But Keith, what do you think?

The pick a vertical and own it strategy.

Well, I mean, Keith, the way you phrase it there almost makes it worth it for Apple to throw a Hail Mary, have a team with some taste, because that's how they tend to do things, is something that is elegant.

And why not just throw your search to it?

Throw $10 billion at a complexity team and see what happens.