Travis Kalanick

Keith, in some ways, this is a step towards that ultimate vision.

So you'd think it's worth it to, you know, sort of perplexed to make this waypoint, perhaps, if you look at it as a waypoint between the ultimate vision, which is a command line, an earpiece.

How do you get distribution, Jason, for the 19th web browser in 2025?

Well, yeah, that is a challenge.

And I think most people are speculating Apple, which has a lot of users, might buy perplexity or do a deal with perplexity and give them that distribution because of the Justice Department case against Google.

So there's been a lot of speculation about that.

But Keith, what do you think?

The pick a vertical and own it strategy.

Well, I mean, Keith, the way you phrase it there almost makes it worth it for Apple to throw a Hail Mary, have a team with some taste, because that's how they tend to do things, is something that is elegant.

And why not just throw your search to it?

Throw $10 billion at a complexity team and see what happens.

Lafont was on right, like two episodes ago, he was like, I can't pull this up.

It's limited to six companies.

Dude, it's so what do people use Bloomberg for?

I got a new domain name, Travis.

Let this one just sink in here.

This is my way to weasel my way into the deal.

Begin.com.

Begin.com.

You own that, don't you?