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Travis Thul

👤 Person
84 total appearances

Appearances Over Time

Podcast Appearances

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

So, you know, I was able to get a 60 or 70% cooked ramen meal. And as I'm trying to get the fork into the thing and get the noodles out, I'm thinking to myself, if only I knew an engineer, you know, I feel like there's something here.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

I start doodling on some paper and think, you know, the next day, a friend of mine from Milwaukee who I went to college with who was a mechanical engineer, I called him up and I'm like, hey, I got this crazy idea.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

I start doodling on some paper and think, you know, the next day, a friend of mine from Milwaukee who I went to college with who was a mechanical engineer, I called him up and I'm like, hey, I got this crazy idea.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

I start doodling on some paper and think, you know, the next day, a friend of mine from Milwaukee who I went to college with who was a mechanical engineer, I called him up and I'm like, hey, I got this crazy idea.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

The Ramen Now is a Keurig for ramen noodles, which are the most consumed noodle product on Earth with hundreds of millions of packages eaten annually. We can do to ramen what the Keurig did for coffee.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

The Ramen Now is a Keurig for ramen noodles, which are the most consumed noodle product on Earth with hundreds of millions of packages eaten annually. We can do to ramen what the Keurig did for coffee.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

The Ramen Now is a Keurig for ramen noodles, which are the most consumed noodle product on Earth with hundreds of millions of packages eaten annually. We can do to ramen what the Keurig did for coffee.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

It blew my mind that something like this didn't exist. Every college student would have, in my opinion, I would have had, my grandmother would have bought me this for Christmas. Like, here you go. Every grandmother would buy this for their kid in college. It seemed just too obvious. But lo and behold, no one had ever put it together. Phil was excited.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

It blew my mind that something like this didn't exist. Every college student would have, in my opinion, I would have had, my grandmother would have bought me this for Christmas. Like, here you go. Every grandmother would buy this for their kid in college. It seemed just too obvious. But lo and behold, no one had ever put it together. Phil was excited.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

It blew my mind that something like this didn't exist. Every college student would have, in my opinion, I would have had, my grandmother would have bought me this for Christmas. Like, here you go. Every grandmother would buy this for their kid in college. It seemed just too obvious. But lo and behold, no one had ever put it together. Phil was excited.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

We had some prototypes. We successfully pursued some patents. And we were very successful in pitching the product to major U.S. appliance brands. And the feedback we received consistently was, this is great. This is awesome. We'll sell millions. We just need you to pony up, you know, $200,000 or $300,000 up front for the tooling and the manufacturing process.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

We had some prototypes. We successfully pursued some patents. And we were very successful in pitching the product to major U.S. appliance brands. And the feedback we received consistently was, this is great. This is awesome. We'll sell millions. We just need you to pony up, you know, $200,000 or $300,000 up front for the tooling and the manufacturing process.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

We had some prototypes. We successfully pursued some patents. And we were very successful in pitching the product to major U.S. appliance brands. And the feedback we received consistently was, this is great. This is awesome. We'll sell millions. We just need you to pony up, you know, $200,000 or $300,000 up front for the tooling and the manufacturing process.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

My experience was if you're not inventing an app that has very low overhead and very easy distribution potentiality. Building a novel kitchen appliance is much more difficult to convince people to throw hundreds of thousands of dollars your way. We ran out of prospective companies to license to and, you know, resources to make it happen.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

My experience was if you're not inventing an app that has very low overhead and very easy distribution potentiality. Building a novel kitchen appliance is much more difficult to convince people to throw hundreds of thousands of dollars your way. We ran out of prospective companies to license to and, you know, resources to make it happen.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

My experience was if you're not inventing an app that has very low overhead and very easy distribution potentiality. Building a novel kitchen appliance is much more difficult to convince people to throw hundreds of thousands of dollars your way. We ran out of prospective companies to license to and, you know, resources to make it happen.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

As you go through this process, people know what you're working on. So friends, parents, hey, how's the project? You were really close, right? What happened? Every time that question comes up, then you have to kind of recite, well... And as graceful language as possible, you know, we ended up failing. I'm an optimist.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

As you go through this process, people know what you're working on. So friends, parents, hey, how's the project? You were really close, right? What happened? Every time that question comes up, then you have to kind of recite, well... And as graceful language as possible, you know, we ended up failing. I'm an optimist.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

As you go through this process, people know what you're working on. So friends, parents, hey, how's the project? You were really close, right? What happened? Every time that question comes up, then you have to kind of recite, well... And as graceful language as possible, you know, we ended up failing. I'm an optimist.

Freakonomics Radio
How to Succeed at Failing, Part 3: Grit vs. Quit (Update)

If you ever listen to an Adele song, like any of Adele's work, she does good stuff. All of her songs, not all, some of the best ones are about breakups. So, yeah, she had a relationship that didn't work. It inspired this next second order effect that turned out to be really great. And I've tried to keep perspective that, you know, we've spent a lot of money. We spent a lot of time.