Trevor Wallace

I'm always fascinated at how I edit is how based on people scroll.

Like I study how people scroll at airports, at restaurants, people scroll, no headphones on.

And they're like, boom, boom, boom.

So for me, I go, how can I catch your attention when it's usually a video where I'm talking?

So it's like.

I need subtitles.

I need to catch their attention because they're going boom, boom, scroll, scroll.

What am I going to do in that 0.5 seconds that's going to catch their attention?

Because that's just the world we're living in.

Everything is just like next, next, next, next, next, next.

How can I in a next, next, next world be like, and stop.

And there's so many options.

And it's, to your point, it's like, that's why I haven't made a TV show.

I go, I have this idea.

And they go, well, I'll set you up with it.

And then we'll do this.

And then I'm like, there's too many options.

If I want to make a sketch right now, I call one guy, he shoots it, he edits it, it's out.

So that's the gene.

The stakes are low as well.