Trevor Wood

So do you both know what a Pokemon card game is?

You know what this is?

I've got kids, right?

And you'll be playing, and you won't be sure about a rule, right?

So then you pull out the laptop or your phone, and you say, can I evolve a Pokemon on the same turn that I play it, right?

And now everyone's looking at the phone.

So when me and my seven-year-old are playing Pokemon TTG, we have Alexa there in the dining room table.

We just ask Alexa.

We ask Alexa Plus for the rules.

We talk it through with her, and we stay in the moment.

We didn't have to grab an extra device.

We're still just enjoying the time together without the screen, without the distractions.

So that's one way that having it be ambient works better, I think, in some context.

Sometimes you want to go into a web browser, but I think there's a lot of cases where having it be ambient, having it be in the room with you makes a much better experience.

It's far more conversational.

So a good example is I was using Alexa to kind of plan some details of a holiday I had planned.

And I was able to say, hey, can you get me some sun cream?

Find me some sun cream that I can travel with.

And Alexa was able to, you know, I just asked in natural conversation, didn't have to use the exact phrase.

I want this brand 50 plus factor.