Tricia Cerrone

I think so. We had worked together for those three years, and then we both left not too far, maybe in the same year, I'm not sure. But as we would talk and stay in touch, that just kind of friendship, we would always be talking about this project and we finally broke it down. And I would say we broke it down to the behaviors first.

I think so. We had worked together for those three years, and then we both left not too far, maybe in the same year, I'm not sure. But as we would talk and stay in touch, that just kind of friendship, we would always be talking about this project and we finally broke it down. And I would say we broke it down to the behaviors first.

And then we were like, we need to write this because this needs to be captured. Because it's not just about the behaviors, but it's also about how you express them and that you understand why they work. Because lots of times people do the right thing, but then they don't realize why it worked. And so they don't repeat it. And so we felt really strong about we need to write this down.

And then we were like, we need to write this because this needs to be captured. Because it's not just about the behaviors, but it's also about how you express them and that you understand why they work. Because lots of times people do the right thing, but then they don't realize why it worked. And so they don't repeat it. And so we felt really strong about we need to write this down.

And so we ended up doing the book first and then we started looking at how to teach it to people. So it was in that order.

And so we ended up doing the book first and then we started looking at how to teach it to people. So it was in that order.

There's something that kept us together to your point, Vince. And that was, we recognize a noble purpose bigger than ourselves. And that's what's been driving us to keep working together and keep pursuing things. And in some ways, the foundation of our friendship. And I suppose every great relationship has a noble purpose. Even if you're building a family, you have a vision for your family.

There's something that kept us together to your point, Vince. And that was, we recognize a noble purpose bigger than ourselves. And that's what's been driving us to keep working together and keep pursuing things. And in some ways, the foundation of our friendship. And I suppose every great relationship has a noble purpose. Even if you're building a family, you have a vision for your family.

But for us, this noble purpose is that we recognize that a lot of people are not happy in the workplace and they struggle on their teams and it could be easier and it could be better and they could really love their jobs and that was like a metric that edward had come up with we needed the i love my job metric and so we recognized that this was a problem and

But for us, this noble purpose is that we recognize that a lot of people are not happy in the workplace and they struggle on their teams and it could be easier and it could be better and they could really love their jobs and that was like a metric that edward had come up with we needed the i love my job metric and so we recognized that this was a problem and

We also saw that the behaviors of collaboration are not just great leadership behaviors, but they're these human behaviors that everyone can learn. And when they're in action, they make work better and happier. support that noble purpose that we both shared. We want everyone in the workplace in the world to like, yeah, you can enjoy your work.

We also saw that the behaviors of collaboration are not just great leadership behaviors, but they're these human behaviors that everyone can learn. And when they're in action, they make work better and happier. support that noble purpose that we both shared. We want everyone in the workplace in the world to like, yeah, you can enjoy your work.

You can be a better human and you can help others be a better human. And I think that's the emotion driving our work in a way. For each of us, we express it differently, but that's a little bit of a foundation. And I think for young people listening and for building relationships, Edward said earlier that we collaborated online.

You can be a better human and you can help others be a better human. And I think that's the emotion driving our work in a way. For each of us, we express it differently, but that's a little bit of a foundation. And I think for young people listening and for building relationships, Edward said earlier that we collaborated online.

The industry that work, the business world is spending almost like $40 billion on collaboration tools and technologies, which are in a way a bandaid for our failures as a human to collaborate and to talk and to communicate. But even these now they're saying are almost dehumanizing us. And I would say there's nothing wrong with technology. It's just we have lost a little bit of our humanity.

The industry that work, the business world is spending almost like $40 billion on collaboration tools and technologies, which are in a way a bandaid for our failures as a human to collaborate and to talk and to communicate. But even these now they're saying are almost dehumanizing us. And I would say there's nothing wrong with technology. It's just we have lost a little bit of our humanity.

And so these five behaviors of generosity and resourcefulness, co-creation, action, and gratitude are five easy ones to remember and practice that anyone can get better at. And that will help all of your relationships at work and in life. And that's another reason why we're passionate about it, because if you have those, then the technology will work for you.

And so these five behaviors of generosity and resourcefulness, co-creation, action, and gratitude are five easy ones to remember and practice that anyone can get better at. And that will help all of your relationships at work and in life. And that's another reason why we're passionate about it, because if you have those, then the technology will work for you.

But if you don't have those or something similar, then all the technology in the world isn't going to help your team be happy or collaborate better or communicate better. I could go on about like how Edward and I lived those five behaviors, but even just generosity in the beginning helped.

But if you don't have those or something similar, then all the technology in the world isn't going to help your team be happy or collaborate better or communicate better. I could go on about like how Edward and I lived those five behaviors, but even just generosity in the beginning helped.