Trip Adler

Yeah, we're right in Financial District on the 24th floor.

So most of them are in San Francisco.

We've now got a small team in New York who does our publisher relationships.

We also have offices in Phoenix.

We're building our support team out there and a few other people around the world.

Yeah, that's a good question.

Yeah, we've basically been perpetually solving this chicken-egg problem for the last 10 years.

So in the early days, the initial idea was we would just allow someone to take a piece of content, publish it on the web, and then we would find audience for them, primarily via SEO.

And then of that SEO traffic, a small fraction of people would come in, upload their own content, and that would kind of get the cycle going.

Uh, so we really got that, that, um, that growth is going early on.

And that's what took us from, from the, from launch to a hundred million monthly users pretty quickly.

Um, and then the nice thing was how quick was that trip?

Probably four years.

Okay.

Yeah.

2007 to 2011, I went from roughly zero to a hundred.

Um, and then, and then we had to figure out a business model.

Um, so we tried advertising that didn't really, you know, advertising is not really interesting model unless you're, you're, you know, huge like Google or Facebook.

Uh, we tried, you know, allowing publishers to sell content that also didn't really scale.

Um, eventually we tried the subscription and that worked really well.