Ty Matyoski

bar food that you could eat primarily with your hands, and attractive, scantily clad servers.

The original Hooters 6, when they initially launched the business, were looking for ways to drum up customers to get them to come into the restaurant. So they would do all types of guerrilla-type marketing things, dressing up in a crazy chicken suit. They would go out into traffic and try to direct people into the parking lot. There was a...

The original Hooters 6, when they initially launched the business, were looking for ways to drum up customers to get them to come into the restaurant. So they would do all types of guerrilla-type marketing things, dressing up in a crazy chicken suit. They would go out into traffic and try to direct people into the parking lot. There was a...

The original Hooters 6, when they initially launched the business, were looking for ways to drum up customers to get them to come into the restaurant. So they would do all types of guerrilla-type marketing things, dressing up in a crazy chicken suit. They would go out into traffic and try to direct people into the parking lot. There was a...

famous kind of derelict boat that had been kind of half sunk in Tampa Bay. And one of the original Hooters 6 swam out there with a can of orange paint and a six pack and painted the word Hooters on it. So this boat had a lot of visibility on the nearby roadway. And so people began to see it So they were like fully committed to the brand and making people know about it.

famous kind of derelict boat that had been kind of half sunk in Tampa Bay. And one of the original Hooters 6 swam out there with a can of orange paint and a six pack and painted the word Hooters on it. So this boat had a lot of visibility on the nearby roadway. And so people began to see it So they were like fully committed to the brand and making people know about it.

famous kind of derelict boat that had been kind of half sunk in Tampa Bay. And one of the original Hooters 6 swam out there with a can of orange paint and a six pack and painted the word Hooters on it. So this boat had a lot of visibility on the nearby roadway. And so people began to see it So they were like fully committed to the brand and making people know about it.

And I don't think you can argue with the results in terms of like the success it had in terms of getting people aware and familiar with the Hooters brand. One of the things that kind of brought it to national attention was the 1984 Super Bowl was played in Tampa. One of the standout players was a running back named John Riggins. John Riggins kind of had this outsider, edgy kind of rebel persona.

And I don't think you can argue with the results in terms of like the success it had in terms of getting people aware and familiar with the Hooters brand. One of the things that kind of brought it to national attention was the 1984 Super Bowl was played in Tampa. One of the standout players was a running back named John Riggins. John Riggins kind of had this outsider, edgy kind of rebel persona.

And I don't think you can argue with the results in terms of like the success it had in terms of getting people aware and familiar with the Hooters brand. One of the things that kind of brought it to national attention was the 1984 Super Bowl was played in Tampa. One of the standout players was a running back named John Riggins. John Riggins kind of had this outsider, edgy kind of rebel persona.

Somehow he found Hooters in nearby Clearwater. Apparently he was spending a lot of time there rather than prepping for the Super Bowl. I'll start off by saying I'm bored, I'm broke, and I'm back. It somehow got national press. By that point, you have this restaurant entrepreneur who... became aware of the brand, he made them an offer that he would take the Hooters idea and concept nationwide.

Somehow he found Hooters in nearby Clearwater. Apparently he was spending a lot of time there rather than prepping for the Super Bowl. I'll start off by saying I'm bored, I'm broke, and I'm back. It somehow got national press. By that point, you have this restaurant entrepreneur who... became aware of the brand, he made them an offer that he would take the Hooters idea and concept nationwide.

Somehow he found Hooters in nearby Clearwater. Apparently he was spending a lot of time there rather than prepping for the Super Bowl. I'll start off by saying I'm bored, I'm broke, and I'm back. It somehow got national press. By that point, you have this restaurant entrepreneur who... became aware of the brand, he made them an offer that he would take the Hooters idea and concept nationwide.

And so you have this kind of beginning of this split in the Hooters brand between two companies. Hooters Incorporated, which is the original six owners, they would be the ones that oversee the Hooters in and around Tampa, Florida, as well as many in the Chicago area.

And so you have this kind of beginning of this split in the Hooters brand between two companies. Hooters Incorporated, which is the original six owners, they would be the ones that oversee the Hooters in and around Tampa, Florida, as well as many in the Chicago area.

And so you have this kind of beginning of this split in the Hooters brand between two companies. Hooters Incorporated, which is the original six owners, they would be the ones that oversee the Hooters in and around Tampa, Florida, as well as many in the Chicago area.

And then Hooters of America, which became the kind of national brand for Hooters, and then would go on to have an international footprint within dozens of countries around the world. Over time, Hooters has kind of ebbed and flowed in terms of popularity, in terms of success, and was the bellwether brand for this whole genre, what is termed restaurants.

And then Hooters of America, which became the kind of national brand for Hooters, and then would go on to have an international footprint within dozens of countries around the world. Over time, Hooters has kind of ebbed and flowed in terms of popularity, in terms of success, and was the bellwether brand for this whole genre, what is termed restaurants.

And then Hooters of America, which became the kind of national brand for Hooters, and then would go on to have an international footprint within dozens of countries around the world. Over time, Hooters has kind of ebbed and flowed in terms of popularity, in terms of success, and was the bellwether brand for this whole genre, what is termed restaurants.

A restaurant where women are... Kind of a variation of a stereotypical sports bar. So it's a type of casual dining venue where beer drinking, where meat eating, where televised sports is foregrounded. But it's probably most... known and well-associated with the types of servers that are employed there.