Ty Schmidt

You know what?

I am so grateful to be here.

Thank you for that kind intro.

Wow, what a good question.

Well, you know, I honestly, it goes back to storytelling.

I was a reporter for the local newspaper and I was a reporter for a national teen magazine written for teens by teens in Milwaukee, Wisconsin called Gumbo Teen Magazine Magazine.

Back in the early 2000s.

It was such a fun experience.

And I got to meet and learn from some amazing humans who taught me so much through their stories.

And through the process and over time, I realized how much we can all learn.

and grow from each other's stories.

So, you know, when I think about branding, I really think, I think of it more as storytelling and, you know, I've, I've tried to integrate that into my social media, which is why it's really special to me that you recognize that because I actually purposely and intentionally leave different parts of my story in different places, because what reason is there for people to follow you in all the places, if you're not giving them something a little different in, in each of the places.

So I,

storytelling is at the soul of branding to me.

And that's, that's really how, you know, it goes way back with the, with the journalism, you know, the journalism interest.

Thank you for that question.

It's a very honestly soulful and layered question for me.

So I ask for your patience as I've given it some thought.

As a fan of yours, I had a feeling that I would be working through this because you are the king of purpose and understanding and getting to know your purpose.

So thank you for the opportunity to answer a bit lengthy.